December 10, 2018.  Post by admin
In the early days, people didn’t pay attention to traditional ads. Instead, their most-trusted source of advertising includes people they know, branded sites, editorials and reviews. Ads used to stay at the bottom of the list and the fact has not changed a much in the recent years.
So, is that meaning that the marketers should abandon ads completely? Not necessarily.
There is still a place for some ads, but focus is being diverted to reach an actual audience through content marketing , influencer marketing, referral partnership to deliver actual value to target audience. This phase will continue until ads add more value to the customers.
Since everyone has gone digital, marketers should do something different and uncommon to resonate with an audience. They can consider doing integrated campaigns and creative distribution tactics to focus on the possible ways to engage the audience in their industry that competitors might not be considering.
Technology has evolved and made drastic changes in the last recent years and made people’s life more convenient. Also, people expect the marketing companies to communicate with them in the ways they like. That’s why it is considered important for marketers to be aware of their customer communication preferences.
Experts predicted that customers will prefer voice search by 2020. We are in the world with more technological advancements and understanding customer choices is mandatory.
There are a lot of marketing strategies, but these 3 tips will help you to achieve any sort of marketing goal.